Azalea – about us

History of Azalea

The story of Azalea began in 2014 when Claire and Elizabeth met during trekking trip in Brighton. Despite different upbringing and professional backgrounds (Claire is a cosmetologist, while Elizabeth biotechnologist), they quickly realised that their mutual interest in healthy lifestyle, nature and hair care cannot be ignored. This was the beginning of their friendship and the company. Claire and Elizabeth created Azalea in 2019.

Azalea’s products bring to life values that are truly important for both of us – our love for planet, ourselves and community.

Claire Palmer, Co-Founder of Azalea
Founders of Azalea Claire&Elizabeth
Claire & Elizabeth

Name of the company is not accidental. This ravishing flower, which is a part of rhododendron family, has many varied meanings. Azalea symbolises feminity and beauty. Additionally, it is identified with elegance, wealth and passion. Most importantly, it represents taking care of ourselves and people around us.

This flower symbolises things that we appreciate. Therefore, it was an obvious choice for the name of the company. Azalea offers products allowing customers to emphasise their beauty, strength and to take care of their hair and themselves in a natural way.

Elizabeth Bailey, Co-Founder of Azalea
Azalea, flower that inspired the name of the company
Azalea flowers

Today, Azalea is a young British company that is constantly evolving. It offers high quality natural vegan hair care products – natural shampoos and conditioners, hair oils. All of the products are natural which means they are paraben, alcohol-free. In addition, they do not contain sodium lauryl sulphate (SLS) or sodium laureth sulphate (SLES). Moreover, what makes our products even better are beautiful, delicate scents and packagings created in collaboration with local artists.

Would you like to know more? Click on the product that you are interested in to find details about our unique offer: shampoos, conditioners, hair oils.

Azalea's hair care products
Azalea’s hair care products

Our shops

Where can you buy Azalea’s hair care products? We invite you to our brick and mortar shops in London (Pelham St, South Kensington) and Edinburgh (Forrest Rd). Moreover, Azalea organic products are available online on our website which means you can buy them directly here. However, it does not mean this is the only way for you to order them. Our clients can also buy our natural shampoos, conditioners and hair oils on the online platforms such as: Amazon, LookFantastic, Boots, All Beauty and Superdrug.

Pelham Street in London whe
Pelham Street in London where Azalea’s shop is based in